Posted by Mike Bartell

May 2018
FDA (US Food & Drug Administration) and FTC (Federal Trade Commission) Take Action on E-Liquids Resembling Kids’ Food Products.

This is some of the best news in the vapor world in a long time. We here at Worlds Finest Vapors have worked very hard to keep our vapors products and branding solely intended for adults; simple, elegant and clean. Our products and branding are exclusively designed and intended for adults only and have been so since day one.

We have often cringed in horror at the sight of some of these ridiculous items found in the vapor marketplace since 2009 and has been allowed to continue through today. This news is a great start and hopefully more of this is coming to eliminate bad business practices that imperil our children and reflect negatively on our industry as whole.

After all, this whole thing began, and should only continue to be about helping adults in risk reduction and alternatives.

As part of ongoing efforts under FDA’s Youth Tobacco Prevention Plan designed to limit youth access to all tobacco products, FDA and the Federal Trade Commission (FTC) issued 13 warning letters on May 1, and FDA issued four additional ones on May 10, to companies selling e-liquids used in e-cigarettes with labeling and/or advertising that cause them to resemble kid-friendly food products, such as juice boxes, candy, or cookies. Several of the companies receiving warning letters were also cited for illegally selling the products to minors.

Examples of products outlined in the warning letters are “One Mad Hit Juice Box,” which resembles children’s apple juice boxes such as Tree Top-brand juice boxes, and “V’Nilla Cookies & Milk,” a product resembling Nilla Wafer and Golden Oreo cookies. The products, some of which use cartoon-like imagery in their labeling or advertising, are sold through multiple online retailers.  

images from FDA newsroom page ucm607551.htm

No child should be using any tobacco product, and no tobacco products should be marketed in a way that endangers kids—especially by using imagery that misleads them into thinking the products are things they’d eat or drink,” said FDA Commissioner Gottlieb. “Looking at these side-by-side comparisons is alarming.” Acting FTC Chairman Maureen K. Ohlhausen said of the action, “Protecting young children from unwarranted health and safety risks is one of our highest priorities. Nicotine is highly toxic, and these letters make clear that marketing methods that put kids at risk of nicotine poisoning are unacceptable.

Read more about the actions by FDA and FTC: